Before they became classics, groups like The Rolling Stones were just another garage band. Budweiser is the major sponsor of Lollapalooza. So, for this year’s festival, we worked on the "New Classics Are Coming" tagline. The campaign started with a thread on Twitter, asking people what lineup band they'd bet on to become a new classic. Their response served as a starting point for the TV commercial — starred by the same people who responded to it. Not long after that, the #MyNewClassic made it to the Twitter Trending Topics.
Client: Budweiser | Agency: Africa | Role: Art Director and Designer
Catavento is a band from the south of Brazil which was invited to play at LollapaloozaBR for the first time. Since Budweiser is the beer behind the new classics, it was only fair to give them a ride on our motorhome from Caxias do Sul to São Paulo. Slices of this trip were featured on Budweiser’s Instagram stories. In addition, a music video was produced. It debuted to the whole country on the stage screen while the band was playing:
Hello :)
I'm Andriws Vilela, a Brazilian Art Director passionate about music, pop culture, and graphic design.
Over the past 12 years, I've had the opportunity to make great friends and learn from incredible people
at agencies such as CP+B, Africa DDB, AlmapBBDO and Wieden+Kennedy, where I've been working for
the past eight years across São Paulo, Portland, and on an amazing project in Tokyo.
Say hi, I'd love to chat!
+55 11 9 5324 4898
andriwsvilela@gmail.com
Here are some recognitions I got (not including moments like Tears For Fears
posting our project on their official Instagram):
> NY Festival - Film Craft / Motion (Bonfire)
> Brazilian Creative Club - 6 Bronze Stars: Art Direction Craft (Bienal and 10 years of WKSP);
Design Craft (Buscapé); Illustration Craft (10 years of WKSP); Film Craft (Buscapé); Text Craft (10 years of WKSP) /
4 Yearbooks (Bienal, Veras and 10 years of WKSP)
> Profissionais do Ano - Shortlist (Bienal)
> D&aD and Cannes Lions - Shortlist (Bonfire and ISA)
> Clio Music 2023 - Bronze - Integrated Campaign - Budweiser WorldCup
> Young Lions 2018
