We launched the official World Cup anthem featuring Lil Baby, delivering a message of hope to the tune of the 80s hit "Everybody Wants to Rule the World" by Tears for Fears - propelling it back to the top of the global charts after decades. The global campaign, starring Messi, Neymar, and Sterling, was broadcasted in over 70 countries worldwide. 


Agency: W+K New York / W+K São Paulo   | Client: Budweiser | Role: Art Director