July 13th is Rock 'N' Roll International Day and Budweiser has always stimulated the production of independent music with its own studio, the B-Side. To celebrate the date, we launched a stunt based on a famous statement by Gene Simmons: in 2014, the legendary Kiss bassist gave an interview where he announced the death of Rock 'N' Roll. So, we invited Andreas Kisser, another legendary rock star and the Sepultura band guitar player, to conduct rock bands born after Gene's infamous declaration through a peculiar funeral march.