In 2018, Budweiser sponsored Lollapalooza Brazil for the first time. But the brand has a much deeper connection with the festival: Bud was the first Lollapalooza official beer, that happened in 91’, in the United States. We thought that it was a great opportunity to show our connection with indie music and the alternative scene of the 90's, specially because, as we can see anywhere we look, the 90's are back. Based on that, we also launched an online game where people could get their tickets (if they're lucky enough) by slapping a VCR. Plus, a chance to get into the festival as a volunteer: people could sign up to become the “Wi-Fi Guardian” at the Backstage, the “Bud Provider" on the main Stage, or many other incredible job positions.