In 2018, Budweiser sponsored Lollapalooza Brazil for the first time. But the brand has a much deeper connection with the festival: Bud was the first Lollapalooza official beer, that happened in 91’, in the United States. We thought that it was a great opportunity to show our connection with indie music and the alternative scene of the 90's, specially because, as we can see anywhere we look, the 90's are back. Based on that, we also launched an online game where people could get their tickets (if they're lucky enough) by slapping a VCR. Plus, a chance to get into the festival as a volunteer: people could sign up to become the “Wi-Fi Guardian” at the Backstage, the “Bud Provider" on the main Stage, or many other incredible job positions.
Client: Budweiser | Agency: Africa | Role: Art Director and Designer
Hello :)
I'm Andriws Vilela, a Brazilian Art Director passionate about music, pop culture, and graphic design.
Over the past 12 years, I've had the opportunity to make great friends and learn from incredible people
at agencies such as CP+B, Africa DDB, AlmapBBDO and Wieden+Kennedy, where I've been working for
the past eight years across São Paulo, Portland, and on an amazing project in Tokyo.
Say hi, I'd love to chat!
+55 11 9 5324 4898
andriwsvilela@gmail.com
Here are some recognitions I got (not including moments like Tears For Fears
posting our project on their official Instagram):
> NY Festival - Film Craft / Motion (Bonfire)
> Brazilian Creative Club - 6 Bronze Stars: Art Direction Craft (Bienal and 10 years of WKSP);
Design Craft (Buscapé); Illustration Craft (10 years of WKSP); Film Craft (Buscapé); Text Craft (10 years of WKSP) /
4 Yearbooks (Bienal, Veras and 10 years of WKSP)
> Profissionais do Ano - Shortlist (Bienal)
> D&aD and Cannes Lions - Shortlist (Bonfire and ISA)
> Clio Music 2023 - Bronze - Integrated Campaign - Budweiser WorldCup
> Young Lions 2018
